Are you looking to design a killer business card? If so, check out this guide to learn the top five tips for designing a business card.
In an all-digital world, it’s easy
to forget the power of business cards. Giving a new contact a physical reminder of who you are –
and how to find you – is still a great way to build your business network.
Designing a business card isn’t difficult – but there are some things you can do to make sure your card is treasured and not thrown into the back of a desk drawer somewhere.
Follow these top tips to create a
stunning business card that people will want to take from you.
Top Tips to Make Your Business Card Design Memorable
Creating your first business card is
an exciting process. Experiment with color, design, and even blank space to
produce something you’re proud to hand new customers.
Blank Space Is Your Friend
Try not to cram your business card
with every minor detail about your business. A standard business card size
isn’t a large canvas to work with; cramming lots onto the small space will
confuse the reader.
Use plenty of blank space to make
essential information, such as your logo and contact details, stand out as much
Check Your Contact Details
Proof, proof, and then proof again
before you send to print! A common mistake when designing a card is to
accidentally omit an essential contact detail – or worse, include inaccurate
Your business card needs to include
at least your website, email, and telephone number on it. Your address and
social media handles are easy to find on your website – so you don’t need to
include them on the card.
Simplify Your Color Choices
A bold splash of colors or an accent
color on a monochrome background make the essential details stand out well.
Stick to your brand colors and font
types to make sure your card is instantly recognizable in a pile of others. An
accent color helps to catch the eye without overpowering the essential
information a business card conveys.
Try Different Paper Types and Sizes
A standard business card size might
not be what suits your business best. For example, if you’re a hairdresser,
consider a larger folded business card with your price list printed on the
Premium paper stocks, matte or shiny
finishes, and rounded corners or unusually shaped business cards will also all
help to make your business card memorable.
Add a Special Something to Stand Out
Finishing touches that make your
card feel good to physically hold will make your clients not want to put it
Spot UV, for example, uses a raised
gloss overlaid on selected areas of your design, such as the logo. This creates
a tactile experience for the person receiving your card, forming a memory that makes
your card – and business – easier to recall.
Designing a Business Card: What Software Do You Need?
The great news is that you don’t
need fancy software or be an experienced business card designer
to create your vision.
Most printing websites will have an
on-site design software you can use. Alternatively, free design websites like Canva will help
you to bring your business card vision to life.
In design software, the canvas will
be preset to the right size for a standard card, so you can experiment with
drag-and-drop design features safely in the knowledge that what you see on the
screen will be the final printed result.
More Business Branding Tips
Designing a business card is just
one part of an entire branding strategy any new company needs to undergo.
From knowing how to design your
company logo to choosing your brand colors, take a look around our blogs to
find plenty of tips to make sure your business branding stands the test of